Apprenticeship Overview

The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.

A Digital Marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

DEVELOPING CORE KNOWLEDGE:

• Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
• Understands the main components of Digital and Social Media Strategies
• Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
• Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
• Understands and responds to the business environment and business issues related to digital marketing and customer needs
• Understands and follows digital etiquette
• Understands how digital platforms integrate in to the working environment
• Understands and follows the required security levels necessary to protect data across digital and social media platforms

DEVELOPING CORE SKILLS AND BEHAVIOURS:

• Logical and creative thinking skills
• Analytical and problem solving skills
• Ability to work independently and to take responsibility
• Can use own initiative
• A thorough and organised approach
• Ability to work with a range of internal and external people
• Ability to communicate effectively in a variety of situations
• Maintain productive, professional and secure working environment

*The End Point Assessment duration for this Apprenticeship is 3 months